Mr. Market is currently offering Baidu, Inc. at $127.84.
The business passes only 3 of 7 of Graham's defensive criteria — well below his required standard.
At $127.84, the stock trades below its Graham Number of $506.45 — suggesting a margin of safety exists.
The margin of safety of 74.8% exceeds Graham's recommended 33% threshold — a rare opportunity.
Negative NCAV — liabilities exceed current assets. Common in capital-return businesses (buybacks, debt-funded dividends) and capital-intensive industries. Not automatically a warning sign..
Conclusion: By Graham's standards, this stock is speculative at its current price. The intelligent investor would look elsewhere or wait.
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
| Metric | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Gross Profit % | 43.9% ▼ | 50.3% | 51.7% | 48.3% |
| Operating Margin % | 8.0% ▼ | 16.0% | 16.2% | 12.9% |
| Net Income % | 4.3% ▼ | 17.8% | 15.1% | 6.1% |
| Diluted EPS | 11.76 ▼ | 65.92 | 55.12 | 19.84 |
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total Assets | $449.2B | $427.8B | $406.8B | $391.0B | N/A |
| Total Debt | $97.1B ↑ | $79.3B | $84.6B | $91.4B | N/A |
| Working Capital | $65.6B ▼ | $87.9B | $153.8B | $133.2B | N/A |
| Years to Pay Debt | 17.37 | 3.34 | 4.16 | 12.09 | N/A |
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Free Cash Flow | -$16.4B ▼ | $13.0B | $25.3B | $17.8B | N/A |
| Owner Earnings | $40.4B | $52.5B | $53.1B | $36.0B | N/A |
| CapEx % of Net Income | 240.1% | 34.8% | 55.6% | 111.0% | N/A |
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Capital Expenditure % of Net Income | 240.1% | 34.8% | 55.6% | 111.0% | N/A |
| Repurchase of Capital Stock | -$5.5B | -$6.3B | -$4.8B | -$1.9B | N/A |
| Free Cash Flow | -$16.4B ▼ | $13.0B ▼ | $25.3B ▲ | $17.8B • | N/A • |
| Warren's Owner Earnings | $40.4B | $52.5B | $53.1B | $36.0B | N/A |
| Company | Price | Market Cap | P/E | Gross Margin | Net Margin | Revenue |
|---|---|---|---|---|---|---|
| BIDU | $127.84 | $43.5B | 74.33 | 43.9% | 4.3% | $129.1B |
| GOOGL Alphabet Inc. |
$383.09 | $4,641.3B | 29.2 | 60.4% | 37.9% | $422.5B |
| META Meta Platforms, Inc. |
$610.87 | $1,550.6B | 22.2 | 81.9% | 32.8% | $215.0B |
| SNAP Snap Inc. |
$6.16 | $10.4B | N/A | 55.0% | -7.8% | $5.9B |
| PINS Pinterest, Inc. |
$20.57 | $13.2B | 33.7 | 80.1% | 9.9% | $4.2B |
| Institution | % Owned | Shares |
|---|---|---|
| Primecap Management Company | 4.04% | 11,103,600 |
| Morgan Stanley | 0.99% | 2,709,426 |
| Robeco Institutional Asset Management B.V. | 0.54% | 1,474,077 |
| UBS Group AG | 0.52% | 1,429,249 |
| Susquehanna International Group, LLP | 0.52% | 1,425,180 |
| Dimensional Fund Advisors LP | 0.45% | 1,238,437 |
| Capital World Investors | 0.43% | 1,182,857 |
| ARK Investment Management, LLC | 0.42% | 1,157,878 |
Baidu, Inc. (BIDU) fundamental analysis — Overall grade C based on profitability, financial health, valuation and cash flow. Graham's Fair Value: $506.45. Margin of safety: 74.8%. Gross profit margin: 43.9%. Operating margin: 8.0%. Net margin: 4.3%. Market cap: $43.5B. Sector: Communication Services. Industry: Internet Content & Information. Analysis powered by 360investing — free fundamental stock analysis based on Benjamin Graham and Warren Buffett principles.
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