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Prudential Financial, Inc.

NYSE · Financial Services
Prudential Financial, Inc.
PRU · Insurance - Life
$97.80
▼ -0.82 (-0.83%)
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Mr. Market is currently offering Prudential Financial, Inc. at $97.80.
The business passes 5 of 6 of Graham's defensive criteria — adequate but not exceptional.
Overall Grade
D
Defensive
D
Enterprising
Profitability F
Net Income Margin 5.9%
Fin. Health F
Years to Pay Off Debt 6.4 yrs
Valuation B
Margin of Safety 32.5%
Price-to-Book 1.05x
Cash Flow A
Free Cash Flow $6.3B
5/6
Graham Score
Enterprising
Defensive — Graham's strict criteria (P/B, P/E, dividends, stability)  ·  Enterprising — Profitability & cash flow focused, accepts higher valuations for quality
Metric Explanations
What each dimension measures and where the thresholds come from.
Net Income Margin
Bottom-line profit as a percentage of revenue. The ≥20% target reflects Buffett's preference for highly profitable businesses. Financial engineering (buybacks, tax optimisation) can inflate this temporarily — look for consistency across multiple years rather than a single strong result.
Years to Pay Off Debt
Total Debt ÷ Net Income. Lower = stronger balance sheet. Important caveat: utilities, telecoms, REITs, and infrastructure companies carry large structural debt by design — their bond-like cash flows service it comfortably at ratios that would alarm Graham. Compare within sector.
Margin of Safety
How far below the Graham Number the stock trades. Graham required a 33% discount as a buffer against analytical error. However, the Graham Number itself assumes 1960s-era P/E and P/B norms — for modern asset-light businesses it often understates true intrinsic value, making 0% MoS appear misleadingly bad.
Price-to-Book
Market price vs book value per share. Rarely below 1.5x for quality businesses today. Intangible assets (brand, software, patents) don't appear on the balance sheet under accounting rules, making P/B artificially high for asset-light companies. Negative P/B indicates book equity has been reduced by buybacks — common in highly profitable capital-return businesses.
Free Cash Flow
Operating cash flow minus capital expenditures. Buffett's most important metric — cash a business actually generates for its owners after maintaining and growing its asset base. Consistently positive FCF is one of the strongest indicators of a durable, well-run business regardless of accounting profits.
Market Cap $34.0B
Enterprise Value $40.8B
P/E (TTM) 9.79
Dividend Yield 5.48%
Exchange NYSE
Gross Profit N/A
Operating Margin N/A
Net Margin 5.9%
Sector Financial Services
Industry Insurance - Life
Employees 36607
Country United States
📖
Full Graham Analysis

Mr. Market is currently offering Prudential Financial, Inc. at $97.80.

The business passes 5 of 6 of Graham's defensive criteria — adequate but not exceptional.

At $97.80, the stock trades below its Graham Number of $144.79 — suggesting a margin of safety exists.

The margin of safety of 32.5% exceeds Graham's recommended 33% threshold — a rare opportunity.

Conclusion: This stock is better suited for Graham's Enterprising investor — one willing to devote time and skill to security selection.

About Prudential Financial, Inc.

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

Showing Key Metrics
Income Highlights
Metric 2025 2024 2023 2022
Gross Profit % N/A N/A N/A N/A
Operating Margin % N/A N/A N/A N/A
Net Income % 5.9% 3.9% 4.6% -2.9%
Diluted EPS 9.99 7.50 6.74 -4.49
Balance Sheet Highlights
Metric 2025 2024 2023 2022 2021
Total Assets $773.7B $735.6B $721.2B $689.0B N/A
Total Debt $23.0B $21.6B $20.9B $21.1B N/A
Working Capital N/A N/A N/A N/A N/A
Years to Pay Debt 6.42 7.91 8.39 -12.79 N/A
Cash Flow Highlights
Metric 2025 2024 2023 2022 2021
Free Cash Flow $6.3B $8.5B $6.5B $5.2B N/A
Owner Earnings N/A N/A N/A N/A N/A
CapEx % of Net Income N/A N/A N/A N/A N/A
These metrics estimate what Prudential Financial, Inc. is worth based on its fundamentals — independent of what the market currently prices it at. Graham's Fair Value and NCAV are conservative floors rooted in 1930s–60s principles. EPV assumes zero growth. None are price targets — they are reference points for judging whether the current price offers a margin of safety.
Graham's Fair Value
$144.79
Margin of Safety
32.5%
Market Cap ÷ Company Value
1.51

P/B Ratio
1.05
Warren's Owner Earnings
N/A
Latest fiscal year
Graham's 7 Criteria
Defensive Investor Checklist
5/6 — Enterprising Investor
Adequate Size
$61.0B
vs > $1.5B revenue
Earnings Stability
1 loss years (4 yrs data)
vs No negative EPS years
Dividend Record
5.48%
vs Uninterrupted dividends
Earnings Growth
+48.2% EPS growth
vs > 33% EPS growth
Moderate P/E Ratio
9.8x
vs P/E ≤ 15.0x
Moderate Price-to-Book
1.05x P/B (P/E×P/B: 10.3)
vs P/B ≤ 1.5x | P/E × P/B ≤ 22.5
Graham's 7 Criteria — Explained
What each criterion measures and why it may or may not apply to modern businesses.
✅ Adequate Size — $61.0B vs > $1.5B revenue
Graham required companies large enough to withstand economic downturns. This threshold ($1.5B) is inflation-adjusted from Graham's original $100M — virtually all S&P 500 companies pass this today.
"The minimum size of an enterprise should be not less than $100 million of annual sales."
❌ Earnings Stability — 1 loss years (4 yrs data) vs No negative EPS years
Graham required uninterrupted positive earnings. Any loss year is a red flag for defensive investors. Growth companies and cyclicals may show occasional losses during investment cycles or downturns without being fundamentally unsound.
"The company should have shown no deficit in the past ten years."
✅ Dividend Record — 5.48% vs Uninterrupted dividends
Graham valued dividends as evidence of financial discipline and shareholder alignment. Many excellent modern businesses (Alphabet, Amazon, Berkshire Hathaway) pay no dividend, preferring to reinvest cash at high rates of return. Failing this criterion does not indicate a poor business — it may indicate a high-growth one.
"Some current dividend payments — for at least the past 20 years."
✅ Earnings Growth — +48.2% EPS growth vs > 33% EPS growth
EPS grew from $6.74 to $9.99 over 2 years. Graham's 33% threshold was set over a 10-year period. Measured over fewer years (as here), the bar is proportionally lower. Share buybacks can also inflate EPS growth without reflecting underlying business improvement.
"A minimum increase of at least one-third in per-share earnings over ten years."
✅ Moderate P/E Ratio — 9.8x vs P/E ≤ 15.0x
Graham's 15x P/E threshold was calibrated to 1960s market averages when interest rates were higher. Today's lower rate environment structurally supports higher multiples — the S&P 500 long-run average P/E is now closer to 20–25x. A stock trading at 20x is not automatically speculative in the modern context.
"The price-earnings ratio should be no more than 15 times average earnings."
✅ Moderate Price-to-Book — 1.05x P/B (P/E×P/B: 10.3) vs P/B ≤ 1.5x | P/E × P/B ≤ 22.5
Graham's 1.5x P/B threshold made sense when most company value was tangible. Today, intangible assets — brand, software, patents, network effects — rarely appear on the balance sheet. A high P/B in tech, pharma, or consumer brands often reflects intangible value, not overvaluation. P/FCF or EV/EBITDA are more reliable for asset-light businesses.
"The price should not be more than 1½ times book value. P/E × P/B ≤ 22.5."
Net Current Asset Value
N/A
"Buy at two-thirds of net current assets." — Graham
Earnings Power Value
N/A
Per share, no-growth floor. Compare to current price.
Cash Flow Analysis
Metric 2025 2024 2023 2022 2021
Capital Expenditure % of Net Income N/A N/A N/A N/A N/A
Repurchase of Capital Stock -$1.0B -$1.0B -$1.0B -$1.5B N/A
Free Cash Flow $6.3B $8.5B $6.5B $5.2B N/A
Warren's Owner Earnings N/A N/A N/A N/A N/A
Peers & Industry
No auto-detected peers for Insurance - Life. You can manually compare PRU against any stock using the Compare tool.
"The management of a business is its most important single factor — more important than market position, patents, or financial structure."
— Benjamin Graham
Capital Allocation & Alignment
Insider Ownership
0.18%
Low — management has little skin in the game
Return on Equity (ROE)
11.0%
Adequate — returns are moderate
Return on Assets (ROA)
0.5%
Poor — assets are not generating adequate returns
Share Buybacks (Latest Year)
$1.0B
Management is returning capital to shareholders via buybacks
Debt Trend YoY
+6.4% YoY
Debt is roughly stable
Leadership Team
Andrew Francis Sullivan
Chairman, CEO & President
Age 54
Pay: $6,220,845
0.174% of net income
Yanela del Carmen Frias
Executive VP & CFO
Age 53
Pay: $2,585,871
0.072% of net income
Jacques Philppe Chappuis
President & CEO of PGIM Inc.
Age 55
Pay: $13,960,166
0.390% of net income
Todd Shriber
Vice President of Life Distribution and Sales
Top Institutional Holders
Institution % Owned Shares
Vanguard Group Inc 12.20% 42,422,113
Blackrock Inc. 9.33% 32,448,207
State Street Corporation 4.95% 17,234,061
Geode Capital Management, LLC 2.74% 9,533,806
Morgan Stanley 1.91% 6,649,202
Goldman Sachs Group Inc 1.57% 5,470,859
Northern Trust Corporation 1.20% 4,184,105
Invesco Ltd. 1.05% 3,641,510
⚠️ Current ratio below 1 — liquidity risk
Risk Analysis
Beta (Market Risk)
0.85
Low volatility — more stable than the market
Short Interest
3.9% of float
Low short interest — market is not heavily bearish
Debt-to-Equity
1.24x
Moderate leverage
Current Ratio
0.92x
Weak liquidity — current liabilities exceed current assets
52-Week Price Range
Low: $91.89 Current: $97.80 High: $119.76
Currently at 21% of 52-week range

Prudential Financial, Inc. (PRU) fundamental analysis — Overall grade D based on profitability, financial health, valuation and cash flow. Graham's Fair Value: $144.79. Margin of safety: 32.5%. Gross profit margin: N/A. Operating margin: N/A. Net margin: 5.9%. Market cap: $34.0B. Sector: Financial Services. Industry: Insurance - Life. Analysis powered by 360investing — free fundamental stock analysis based on Benjamin Graham and Warren Buffett principles.

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